15 Questions to a Local Business

BUSINESS: HERB CHAMBERS VESPA BOSTON

22 Brighton Ave, Boston, MA 02134

Spoke to: Dio Mayen

  1. How many different types of motorcycles to have on sale?
    1. There are six different engine sizes and 11 different models. The engines are: 50cc, 125cc, 150cc, 300cc, 350cc, and 500cc.
  2. What is the most popular motorcycle you sell?
    1. The 50cc is the most popular engine size, and the Piaggio Typhoon with that engine is the fastest seller.
  3. How often do you sell only motorcycle parts?
    1. Often – on a daily basis they’d sell about 10 Vespa parts. They also do service jobs, but this is mostly seasonal.
  4. What is the most popular colour motorcycle you sell?
    1. Red. People want something vibrant and visible. Least popular is black.
  5. On average, how many motorcycles do you sell per month?
    1. 30-40 per month.
  6. How often do you receive used motorcycles to re-sell?
    1. Quite often – about 4 to 5 per month.
  7. How quickly is the turnaround to sell these second-hand motorcycles?
    1. Very quick, it takes about 3 to 4 weeks. They service and check them and then they’re ready to be sold.
  8. Are second-hand motorcycles more or less in demand that new motorcycles? (by how much?)
    1. More in demand, about 10 more than new bikes per month.
  9. How old are your customers typically?
    1. Anywhere between 18 years old and 80.
  10. How much profit do you gain from new motorcycles?
    1. $400 – $500 per motorbike, and profits come mostly in parts and services.
  11. How much profit do you gain from selling second-hand motorcycles?
    1. $500 – $700 depending on the model.
  12. How do you determine the price of a second-hand motorcycle?
    1. They use the Kelly Blue Book – trading values for cars and motorcycles.
  13. Do people tend to purchase motorcycles during a specific time of year?
    1. Mostly in the Spring time.
  14. Do you ever turn away second-hand motorcycles? / Is there criteria to pass?
    1. Yes. This happens when there is no history on the bike and if it’s damaged.
  15. Do you advertise the company / if so, has business increased / by how much?
    1. Yes, through social media, in the newspaper, and on billboards. But the weather is the biggest advertiser… when it’s beautiful and sunny out and people see others driving on a moped, they want one, too. The weather is the biggest advertiser.