“Theo Epstein for president” – Boston Globe

Amongst the multitude of Clinton Vs Trump headlines we see plastered on every news source in America, this one stood out. Theo Epstein is not quite one of the presidential candidates. However, he is a president, but of the newly appointed World Series champions, the Chicago Cubs.

The Boston Globe article electing Epstein as a presidential candidate is a refreshingly amusing account of his role of president in the current stir-fry of political upheaval. The image of Epstein holding the commissioner’s trophy above his head, coupled with the lede that reads “It’s so obvious that you were wondering why you didn’t think of it sooner: Theo Epstein for president”, the author Alex Beam nails the comedy of the situation. Beam then continues to compare winning the World Series to several other large points of history such as the Louisiana Purchase and the Battle of New Orleans.

Beam succeeds in then offering Epstein as an actual potential U.S. presidential candidate and marks up his pros, including no traceable dodgy emails, a natural hair colour, and the fact that Vladimir Putin “probably has no idea who he is.” The remarkable wit that is engrained throughout this article allows for an intriguing short read, and Beam successfully adds an air of light-hearted comedy to the current events.

The article simply comprises a headline, an image, and the body of the article. Apart from one related story, it does not integrate multimedia and other features designed to attract and engage the audience, but it does not need it. Though the topic of the article is sure to attract readers due to the subject, it is skilfully written in a way that would be distracted by fancy charts or other features. The coverage of this precise topic is original in the way it is presented; exhibiting Epstein as a future presidential candidate.

The layout is shown below:

Screen Shot 2016-11-07 at 06.43.37.png

The one related story that is integrated in the article has the headline “What are the secrets to Theo Epstein’s success?” which is obviously a story of interest for those reading this article. The link leads to another Boston Globe site, which allows for driving more traffic. The site also translates well to the mobile platform.

The embedded related story is shown below:Screen Shot 2016-11-07 at 06.43.20.png

Overall, this is an exceptionally well-written article, which both touches upon current affairs and alludes to historical occasions, all with the angle of baseball. The simplicity of the article reflects the sharpness and wit of the content.




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